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Difference between typeface and font full#
Difference between typeface and font software#
Difference between typeface and font series#

The semantic memory associated with fonts also influences how readers feel about the fonts and the content they’re reading. The lesson? Based on cognitive fluency, if something is easy to read, it also seems easy to do.īut that's not all.

Similarly, a 2008 study, in which participants were presented exercise instructions in hard-to-read fonts, revealed that the challenging font choice made the task seem to require more time to achieve.

This is an example of cognitive fluency, a theory that posits when our brains have difficulty processing information, the task at hand appear more challenging. While that study provided some interesting insight around the way people view specific fonts, there are numerous other studies and theories that point to why certain fonts connote specific emotions.įor example, in a 2014 study, medical patients received the same set of at-home care instructions in different fonts, and the harder-to-read fonts made patients think the tasks were harder to do.

Difference between typeface and font full#

Here’s the full breakdown of the top three fonts for each emotion and personality trait in the survey:

Monospaced fonts were called “dull,” “plain,” and “unimaginative.”.

Modern fonts were categorized as “masculine,” “assertive,” and “coarse.”.

Script fonts were perceived as “feminine,” “funny,” and “casual.”.

Sans serif fonts didn’t receive any particularly positive or negative personality associations.

Serif fonts were rated as “stable,” “practical,” and “mature.”.

The study then produced a detailed breakdown of the fonts most commonly associated with both positive and negative emotions and personality traits. The fonts within specific typefaces ended up grouping together, as you can see in the diagram below: Respondents were then asked to assign personalities and emotions to each font, and the results were organized according to personality factors that the different fonts shared most frequently. The fonts that respondents answered questions about were:ĭifferent uses of each font were evaluated in the survey, such as emails, letters, spreadsheets, web pages, headlines, and news articles. In the survey, they asked more than 500 participants about their perceptions of a variety of different fonts across the typefaces outlined above.

Difference between typeface and font software#

Wichita State University’s Software Usability Research Laboratory conducted a survey in 2006 to determine if different fonts had different emotions and personalities associated with them. Let’s dive into the data and see if you agree with their findings. These different typefaces and fonts are widely used across the internet, and research has been conducted about the impact of fonts on communication and overall perception. Monospaced fonts have larger spaces between each letter and were designed to look like text was written using a typewriter.įonts in the Monospaced typeface include Courier, Consolas, and Monaco. The modern typeface is characterized by variance between thin and thick bold lines in the lettering.įonts in the Modern typeface include Impact, Rockwell, and Agency. Here’s a diagram of the difference between Serif and Sans Serif:įonts in the Script typeface are meant to imitate the fluidity of human handwriting.įonts in the Script typeface include Comic Sans, Kristen, and Lucida. Sans serif font letters don’t have a serif attached to them, so they display more clearly on websites.įonts in the Sans serif typeface include Arial, Verdana, and Helvetica. Serif fonts are identifiable by the small lines on the edges of letters (called serifs) that make the font easier to read in print.įonts in the Serif typeface include Times New Roman, Georgia, and Book Antiqua. There are a variety of different typefaces and fonts. For example, Serif is a typeface, and Times New Roman is a font that is part of the Serif family. Typefaces are categories comprised of many different fonts. “Font” and “typeface” are two terms that are often incorrectly used interchangeably.Ī font is one particular weight and style of a larger typeface. In this post, we’ll explore how fonts can influence reader emotion and how marketers can use this information in their content. The font you choose ultimately plays a hand in conveying the message you want to send your readers. And fonts serve as a visual marketing tool for publishers to leverage when compiling their story. You see, visual elements are just as important as the words on a web page or blog post.

Difference between typeface and font series#

My favorite book series is Harry Potter, and apart from the awesomeness that is a magical boarding school, the font in which it was published may have influenced my affection for the series.